Le pecche sono tali da giustificare una simile ammissione? Ho qualche dubbio.
Non so dire se Cook sia stato troppo “generoso” con la concorrenza e troppo poco con il suo staff. Avrei preferito che avesse offerto a chiunque abbia aggiornato ad iOS 6 un coupon per l’acquisto di App piuttosto che vedere riconosciuti come migliori tutti gli altri navigatori gratuiti. A favore del CEO c’è da dire che l’approccio risulta particolarmente trasparente e onesto, qualcosa che può avere un riscontro positivo nel tempo.
Prima di chiudere vi propongo un confronto fra lettere aperte. Jobs nel 2007 (per giustificare la repentina discesa di prezzo dell’iPhone) e Cook oggi. Apprezzo di più Steve – che in altri casi si è dimostrato particolarmente rude verso le lamentele – ma sul carisma è un confronto impari. Cosa ne pensate?
To all iPhone customers:
I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.
First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to ‘go for it’ this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone ‘tent’. We strongly believe the $399 price will help us do just that this holiday season.
Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you’ll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.
Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple’s website next week. Stay tuned.
We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Update 01/10/2012: Farhad Manjoo di Pando Daily ha scritto un’interessante contributo sulla faccenda, descrivendo Apple “vittoriosa” su BigG. La lettera di Tim Cook sarebbe un approccio onesto verso l’utenza mentre l’assenza dell’app di Google avvicinerebbe a Bing e Waze. Se da un certo punto di vista ciò è condivisibile, credo che la Mela avrebbe fatto volentieri a meno di questa caduta di stile. E’ anche vero che nulla sembra fermare la corazzata di Cupertino e che il caso “Mappe” non è abbastanza per rallentare le vendite dell’iPhone.